Anyone who gives presentations – whether they be at daily standups or big industry events – will understand the problem of audience engagement. Keeping the audience interested is one thing; knowing when they are (and when they’re not) is another. With no objective granular metrics, gauging the sentiment of the audience is much more art than science. Currently, no tool exists that can assist in engaging the audience at the same time as gathering their immediate feedback.
At Sprout, the ACARA team designed a system that allows presenters to better engage with audiences and measure the success of their presentation. With ACARA, presenters can distribute polls to audience members and display real-time results. Moreover, the system allows presenters to track audience sentiment throughout the presentation to see what things ‘hit’ and what things ‘missed’, and ultimately improve both their presenting skills and the content of their material.