ANZ Transactive - Mobile application
The relationship between ANZ Bank and Odecee stretches back to 2007. From our initial engagement we soon grew to be a trusted technology partner whom ANZ could call on to solve the difficult problems and deliver on their outcomes. We understood the business, customers and culture - from this position, we were able to spot a chance for ANZ to do something unique...
DREAMING UP INNOVATION
ANZ Transactive had been recently released – a web-based product that allowed institutional payment executives to view and approve balances and payments from their computers. The product was well received, but it wasn’t new – other banks had already made it to market with similar releases. At the same time, mobile technology was rapidly emerging. It seemed to us there existed a huge opportunity for ANZ to enhance the experience of their users and give the organisation back their competitive edge. We approached ANZ with our idea – a mobile application that would allow payment executives to access important time-based transaction services more easily and ‘on the go’. ANZ trusted us enough to listen and an initial trial began…
THE DESIGN PROCESS
From the beginning, our focus was on collaboration – bringing both ANZ and their customers into the same vision to create an exceptional user experience that would meet ANZ’s business objectives and fulfil user needs. We knew determining the right level of features was central to success; with ANZ, we conducted customer interviews and integrated feedback. We came up with a design for the app that took the extremely sophisticated functionality of the web product and presented it in a simple user interface. With a prototype in hand, we helped build a business case that secured support across the organisation.
DELIVERING THE SOLUTION
We worked with ANZ engineers to configure and integrate our pioneering platform into the bank’s core systems and conducted testing to ensure the app met ANZ’s requirements. Following production deployment, we published the app to the Apple App Store, helping ANZ become the first bank in Australia (and fifth in the world) to offer corporate users a mobile transaction banking application.
The launch of the ANZ Transactive - Mobile app was hugely successful, greatly exceeding initial projections. Today, the partnership between ANZ and Odecee is stronger than ever. We work closely with them across a variety of projects, including continued management of the ANZ Transactive - Mobile application.